Dashboard said
62 conversions in a monthBooks said
3 sales, aboutOne Mr. Moto Pizza campaign reported 62 conversions in a month. They’d sold about three.
Google & Meta ads · San Diego
Ads judged by your books, not the dashboard.
We run your Google and Meta ads and fix what happens after the click. Every month you get one page you can check against your register, your booking system and your phone log.
From $1,500 a month, plus your ad spend
45′ · three things to fix, in writing · Hablamos español
What we keep finding
The dashboard says it’s working. The books don’t.
Dashboard said
37x return on ad spendBooks said
Counted twice the purchase tag fired two timesThe ads looked like a 37x return until we found the purchase tag firing twice.
Dashboard said
114 calls in a monthBooks said
35 were robocallsAnd the campaign built to make the phone ring produced none of the real ones.
Dashboard said
57% cheaper clicksBooks said
Flat membership barely movedClicks got cheaper and nothing changed, because nobody was closing the leads.
None of that gets fixed with a bigger budget. It gets fixed by checking the numbers against reality, then fixing the part that’s actually broken.
How it starts
Nothing runs until the numbers can be trusted.
-
Wolf Audit
I look first.
45 minutes. I come in with a brief already built from your public footprint: your ads, your site, your reviews, your listings. You leave with three things to fix, in writing, within 24 hours.
Free for qualified businesses -
Set-up
We fix the counting.
Tracking rebuilt before a dollar goes to ads: conversions that mean a sale or a real lead, calls tracked and graded, ad accounts cleaned out. We agree in writing on what counts as a lead.
Once · from $1,500 -
Every month
We run it. You check it.
Google and Meta, managed every week. Every month you get the numbers in plain English, what changed and what we’re doing next, on a call with Oz.
From $1,500 a month
Sometimes the fix is the phone script or the checkout, and the ads can wait. I’ll tell you.
What a month includes
Every month, you get.
You pay Google and Meta directly for your ad spend.
- Your Google or Meta campaigns managed every week: search terms, budgets, bids and ads.
- Calls tracked and graded, so a robocall never counts as a lead.
- One report on one page, checked against your books.
- A 30-minute call with Oz: what happened, what changed, what’s next.
- A straight answer when the ads are not the problem.
Not in this plan
Film, photo and new landing pages. They’re ordered separately when the ads need them. If you want a shoot every month, that’s the everything plan.
See the everything plan →
What you get every month
A report you can check against your books.
One page, every month: what happened, where people stopped, what we changed and who does what next.
Lead Wolf · monthly report · August
Sample · made-up numbers
A two-location restaurant
The month in one line
Online orders up 18% on 9% less spend. The leak is still the phone after 4 pm.
412Orders from adsup 18% vs July
−17%Cost per ordervs July
71%Calls answereddown 6 pts vs July
96%Books vs platformorders matched in the POS
Where people stopped
Clicked an ad5,120
Saw the menu2,210
Started checkout690
Ordered412
Menu to checkout is the biggest drop. The lunch-special page doesn’t show the special.
What we found · what we changed
- 31 weekday calls after 4 pm went to voicemail. Those callers didn’t order online either.
- The lunch-special ad drove 40% of clicks and 11% of orders. Paused until its page is fixed.
- Moved that budget to the two search terms that actually turn into orders.
What happens next
- You · Forward after-4 pm calls to the second location. By Sep 5.
- Lead Wolf · New lunch-special page, live by Sep 10. Checked on the next report.
Every number checked against your POS, not the ad platform
Page 1 of 1
This is a sample with made-up numbers. Yours comes from your register, your booking system and your phone log.
Four ways to start
Pick your fit.
For teams that run their own ads
Set-up only
Analytics, ad pixels and call tracking installed and tested. Ad accounts cleaned out.
From $1,500once
You run the ads, we check them
Report only
The one-page report every month, checked against your books.
From $300a month
The plan on this page
Ads, every month
We run Google or Meta, watch the tracking and send the report.
From $1,500a month, plus your ad spend
Ads plus a shoot every month
Everything, every month
The ads, the films and photos the campaigns need, the report, and a strategy call.
See the everything plan →From $3,500a month
Not sure which? The audit tells us both.
Before we say yes
The math has to work for you first.
We model your numbers before we take you on: what a customer is worth to you, what your market costs, and what the ads need to return. If it can’t realistically pay for itself, we’ll tell you, and we won’t take it.
The same goes later. If the data shows the offer isn’t working or the economics don’t support spending more, we say so.
In their own words
“This audit is really impressive. There’s a ton of valuable intelligence in here … Really great work on this.”Dustin Smalley · Bird Rock Group, on a Wolf Diagnostic
Who it’s for
Owners already spending, who want to see where it goes.
Restaurants, hotels, clinics, gyms, product brands and local services. If you’re already putting money into ads and want clear answers on what it’s doing, this is built for you.
Hablamos españolTodo el proceso, en español si lo prefieres.
Questions
Straight answers.
Are you a marketing agency?
No. We are a studio that also runs your ads. We fix the path from the ad to the sale: the campaigns, the tracking and what happens after the click, judged by calls, bookings, orders and revenue.
What does it cost?
Management starts at $1,500 a month. The one-time set-up starts at $1,500. Your ad spend is separate, and you pay Google and Meta directly.
How much should I spend on ads?
That depends on what a customer is worth to you and what clicks cost in your market. We model it with your numbers before we start. As a floor, plan on at least $1,000 a month in ad spend. Below that there is too little data to learn from.
What does month one look like?
Set-up first: tracking, call tracking and the ad accounts. Then the first campaigns go live, and the first report arrives at the end of the month. By then we’re working from real data, not guesses.
Do you make the ads too?
We write the ads. Film, photo and new landing pages are ordered separately when the ads need them. If you want a shoot every month, that’s the everything plan.
Do you do social media posting?
No. This is paid ads and what happens after the click. We don’t fill a posting calendar.
Can you guarantee results?
No, and nobody honest can. What we promise is that every number in your report is checked against your books, and that we tell you when the math stops working.
I already have someone running my ads.
Then start with the audit, or with a report only. If your current setup is working, the report will say so.
Can we do it in Spanish?
Sí. The calls, the reports and the set-up can all be in Spanish.
The next step
Tell us what you’re trying to make happen.
45 minutes, free for qualified businesses. You leave with three things to fix, in writing. If we can’t find anything worth fixing, we’ll say so.
Book a Wolf Audit →