Google & Meta ads management · San Diego
Ads judged by your books, not the dashboard.
We run Google and Meta ads for San Diego businesses, and we fix what happens after the click: the page, the offer, the checkout, the call, the follow-up. We report against what actually landed in your register, your booking system or your phone log, not what the ad platform claims.
What we keep finding
The dashboard says it’s working. The books don’t.
One Mr. Moto Pizza campaign reported 62 conversions in a month. They’d sold about three. A flower shop’s ads looked like a 37x return until we found the purchase tag firing twice. A painting company got 114 calls in a month: 35 were robocalls, and the campaign built to make the phone ring produced none. A boxing gym cut its cost per click by 57% and membership barely moved, because nobody was closing the leads.
None of that gets fixed with a bigger budget. It gets fixed by checking the numbers against reality, then fixing the part that’s actually broken.
Michael Soares · in the edit
How it starts
Nothing runs until the numbers can be trusted.
01
Wolf Audit
45 minutes. I come in with a brief already built from your public footprint: your ads, your site, your reviews, your listings. You leave with three things to fix, in writing, within 24 hours. Free for qualified businesses.
02
Foundations
Tracking rebuilt before a dollar goes to ads: conversions that mean a sale or a real lead, calls tracked and graded, ad accounts cleaned out. We agree with you in writing on what counts as a lead, so nobody grades their own homework.
03
Campaigns
Google and Meta, with the landing pages and creative they need, made by us. Every month you get the numbers in plain English, what changed and what we’re doing next, on a call with Oz.
We don’t pitch a retainer before the audit. Sometimes the fix is the phone script or the checkout, and the ads can wait.
What you get every month
A report you can check against your books.
One page, every month: what happened, where people stopped, what we changed and who does what next. This is a sample with made-up numbers. Yours comes from your register, your booking system and your phone log.
A two-location restaurant
Online orders up 18% on 9% less spend. The leak is still the phone after 4 pm.
Where people stopped
- Clicked an ad5,120
- Saw the menu2,210
- Started checkout690
- Ordered412
Menu to checkout is the biggest drop. The lunch-special page doesn’t show the special.
What we found · what we changed
- 31 weekday calls after 4 pm went to voicemail. Those callers didn’t order online either.
- The lunch-special ad drove 40% of clicks and 11% of orders. Paused until its page is fixed.
- Moved that budget to the two search terms that actually turn into orders.
What happens next
What a month includes
Two sizes. No surprises.
01
One channel
One shoot day. One hero film plus three cutdowns. One paid channel, Google or Meta. CallRail tracking monitored. A monthly performance report and a 30-minute strategy call with Oz.
02
Both channels
Two shoot days. One or two hero films, six cutdowns, plus photography. Google and Meta run together, with A/B tests going. An executive report, a 90-day review, and same-day responses.
Not included: daily social posting, unlimited creative requests, or large standalone productions. Those get scoped separately when they help.
Before we say yes
The math has to work for you first.
We model your numbers before we take a retainer: what a customer is worth to you, what your market costs, and what the system needs to return. If it can’t realistically pay for itself, we’ll tell you, and we won’t take it.
The same goes later. If the data shows the offer isn’t working or the economics don’t support spending more, we say so.
Selected work
Who we've done it for.
Tap a spot to watch it with sound.
▶ 56″
OWN Vitamins · diagnosis + media
Three leaks, one budget.
▶ 27″
Food manufacturer · brand film
The factory floor, start to finish.
▶ 19″
Mr. Moto Pizza · Hulu spot
The goal was more pizza sold.
▶ 10″
PTC Boxing Gym · paid media
Clicks got cheaper. Then we fixed the close.
Who it's for
Owners already spending, who want to see where it goes.
Founder- and operator-led businesses doing roughly $1M–$10M a year: aesthetics and wellness, healthcare clinics, hospitality, established ecommerce brands. If you’re already putting money into marketing and want clear answers on what it’s doing, this is built for you.
Hablamos español
Todo el proceso, en español si lo prefieres.
Questions
Straight answers.
Are you a digital marketing agency?
We run Google and Meta ads, but not like a channel shop. We build and improve the path from the ad to the sale: the campaigns, the tracking, the landing pages and the creative, as one system, judged by calls, bookings, orders and revenue.
Is production really included in the retainer?
Yes. We plan and shoot the assets the campaigns need (ads, landing pages, proof), then change them based on what the numbers show.
Do you do social media management or daily posting?
No. The retainer is about paid acquisition and conversion. Any organic content we make is there to support the ads, credibility, or conversion, not to fill a posting calendar.
What does month one include?
Strategy and positioning, conversion tracking and attribution, the ad account structure (Google first), a first production sprint, launch, and the first round of optimization.
By the end of month one we're working from real data, not guesses.
Can you guarantee results?
No, and anyone who does isn't being honest. What we do guarantee is disciplined execution, transparent reporting, and a clear view of what's working, what isn't, and why.
What happens if it's not working?
We say so, plainly. If the offer isn't viable, the economics don't support scaling, or continuing would be irresponsible, you'll hear it from us first.
How do we get started?
With a Wolf Audit. It's free for qualified businesses. If the numbers make sense on both sides, we scope the retainer and schedule onboarding.
The next step
Tell us what you’re trying to make happen.
45 minutes, free for qualified businesses. You leave with three things to fix, in writing. If we can’t find anything worth fixing, we’ll say so.
45′ · three things to fix