San Diego · Bird Rock studio
More orders, more bookings, more people through the door. A launch that lands. A brand people remember. A business that runs better. Whatever it is, tell me the goal. Most people who call have already paid for something that was supposed to get them there. I find out why it didn’t before we make anything.
45′ · three things to fix, in writing
Hablamos español
Who is Lead Wolf · 77 seconds · captions on
Who we are
Lead Wolf exists because I kept watching the same thing happen: a business pays for the thing it was sold, and nobody has checked whether that’s what actually stands between it and the goal. So every job here starts the same way. You tell me what you’re trying to make happen. I look at the whole path, from the first time someone hears about you to the moment they pay, and find where it breaks. Then we build the fix with the right team for the job, whatever it turns out to be, and we report what happened in numbers you can check against your own books.
Oz Riveros · founder · Bird Rock, La Jolla
What we put to work
01
For when the goal is attention that turns into action. A commercial, a brand film, product photos: shot in our studio, each one built around what it has to make someone think, feel or do.
02
For when the goal is orders, bookings or calls. Google and Meta ads, plus the part most shops skip: the page people land on, the checkout, the follow-up, and tracking that counts sales instead of clicks.
03
For when the goal is a business that runs without you doing everything twice. Reporting, quoting, follow-up, the handoffs between people. AI where it earns its place, and not where it doesn’t.
You don’t have to pick one. Figuring out which you need is our job, not yours.
How it works
In that order. We never build before we’ve looked.
Wolf Audit
We look at the whole business — ads, website, offer, follow-up — not just the part you called about.
The fix
We build the fix ourselves. Same team, one roof, no hand-offs.
The numbers
Every month you see the numbers that matter: calls, bookings, revenue. Plain English.
The problem
Good ads into a slow ordering page. A film nobody sees. Leads that arrive Friday and get called Tuesday. More traffic makes every one of those worse.
Selected work
Tap a spot to watch it with sound.
▶ 56″
OWN Vitamins · diagnosis + media
▶ 27″
Food manufacturer · brand film
▶ 19″
Mr. Moto Pizza · Hulu spot
▶ 10″
PTC Boxing Gym · paid media
Made here
Camera, lights, crew, edit — all in our studio. No middlemen, no markup, no waiting on a vendor.
Restaurant · Mr. Moto Pizza
Set dressing
Product · cocktail
Crew · on camera
Lifestyle · hotel
Director · with talent
Why it matters
Owning the gear means owning the timeline — and the accountability.
The studio
Come see it. The audit, the shoot, the ads, the reporting — it all happens here.
We run our own shop on AI — reporting, research, follow-up — so what we install for you is what we use ourselves.
Where
Bird Rock, La Jolla
Visits
By appointment
You meet
The people doing the work
The people
Founder & lead strategist
CFO & co-founder
Writer & director
Videographer & key grip
Set designer
Proof
Tap to play with sound.
5.0
Clutch · 11 reviews
“This audit is really impressive. There’s a ton of valuable intelligence in here … Really great work on this.”
Dustin Smalley · Bird Rock Group, on a Wolf Diagnostic
“Our subscriptions have increased compared to last year.”
Brit · owner, Rudy’s Flower Truck
Brands we've worked with
Who it's for
Restaurants, hotels, med spas, product brands, local services — businesses already spending money and tired of not knowing where it goes.
Hablamos español
Todo el proceso, en español si lo prefieres.
Journal
Google just lost roughly $500 billion in market value. Is AI undermining the advertising business that made Google so profitable? And what does that mean for businesses paying for search ads?
Two coffee commercials for Maud’s Purely Organic — how a strategy became a script, the script became boards, and the boards became two days in a family kitchen.
How we planned, boarded and shot a metal video for Cascade Effect — and why most of the work happened before anyone picked up a camera.
The next step
45 minutes, free for qualified businesses. You leave with three things to fix, in writing. If we can’t find anything worth fixing, we’ll say so.
45′ · three things to fix
La Jolla, California · San Diego 92037
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