About Us - Lead Wolf

Empowering Brands in the Digital Wild

In the ever-evolving digital landscape, brands need a guide, a strategist, and a creative powerhouse to navigate the complexities and emerge victorious. Lead Wolf was born from this very need – to lead and empower brands through innovative digital strategies, compelling content creation, and precision-targeted advertising campaigns

Eveline Gonzalez

CFO - Creative Director

From LA’s garment district to the forefront of digital marketing, Eve brings a lifetime of creative immersion to Lead Wolf. With a background that spans graphic design, marketing, and public relations, Eve’s vision is to blend aesthetics with effective storytelling, making every campaign with a unique style.

Oscar "Oz" Riveros

CEO - Lead Strategist

Initially starting in the corporate strategy world with a passion for the creative, involved in several facets including digital strategy, music, photography, filmmaking, PPC, web analytics, and leadership roles at both work experience levels and contractually through his own agency where he currently resides – Lead Wolf.

He specializes mainly in digital advertising campaigns and includes creative strategic solutions for companies. Oscar has produced, filmed, and edited over +1000 commercial videos and helped scale brands into the millions.

Michael Soares

Writer & Director

Michael Kaleb Soares is a filmmaker and production specialist currently studying Television, Film, and New Media at San Diego State University. With experience across both professional and student productions, Michael brings technical discipline, efficient on-set workflow, and a strong understanding of visual storytelling. A frequent Lead Wolf collaborator since spring 2024, Michael has expanded his experience beyond production, developing a deeper understanding of direction, marketing, and the business side of the video and film industry. His recent short film adaptation of Edgar Allan Poe’s The Fall of the House of Usher earned praise at local festivals, winning Best Picture and securing a screening at the 2026 Screaming Room Film Festival at Midsummer Scream.

Hilary Soriano

Casting Producer

Hilary leverages her extensive experience in the movie production industry to bring a cinematic approach to casting. Her ability to source and secure the right talent ensures that each project’s vision is fully realized. From managing auditions to working on-set, Hilary’s professionalism and eye for detail make her an invaluable part of the team.

Eli Koehler

Videographer & Key Grip

Eli Koehler brings fresh vision and technical skill to Lead Wolf as a rising cinematographer and gaff grip. Known for his keen eye and adaptability, Eli combines creative intuition with hands-on expertise in lighting and camera work. Driven by a commitment to storytelling, he consistently delivers impactful visuals that elevate each project.

Jorge Moreno

Creative Producer

Jorge Moreno focus in marketing and creative direction within the food industry. Rooted in Mexico City and refined in San Diego, Jorge’s background in graphic design and passion for storytelling bring a dynamic edge to every project, blending cultural insight with visual impact.

why lead wolf?

Join forces with Lead Wolf, and embark on a journey that transcends conventional marketing. Our holistic approach intertwines content creation, digital strategy, and PPC mastery to navigate the complex digital landscape, ensuring your company not only survives but thrives.

What does “Lead Wolf” mean?

It represents leadership, collaboration, and creativity — we lead from the front and bring the pack with us.

Who is behind Lead Wolf?

Our core team includes filmmakers, strategists, and marketing experts led by Oscar Riveros and Eveline Gonzalez — blending visual storytelling with business insight.

What industries do you specialize in?

We’ve worked across B2B & B2C such as: hospitality, entertainment, Medical, health & beauty, and restaurants — but we adapt to any industry that values creative strategy and measurable ROI.