Commercial video & photo production · San Diego
Commercials, brand films and product photography, shot in our Bird Rock studio or on location, each made to do a job in your marketing.
Selected work
Tap a spot to watch it with sound.
▶ 56″
OWN Vitamins · diagnosis + media
▶ 27″
Food manufacturer · brand film
▶ 19″
Mr. Moto Pizza · Hulu spot
▶ 10″
PTC Boxing Gym · paid media
Built for the marketing team
A marketing director doesn’t need a hard drive of footage. They need one clear story, told the right way for each place it runs, named, sized and ready to traffic. So we start with the story, then give every cut a channel, a job and a number it’s judged on.
For a coffee brand’s launch, the story was coffee as an act of giving. The hero isn’t the person drinking. It’s the person handing the cup to someone else.
Who we’re talking to, in their words, not ours.
The thing they’re actually after, beyond the product.
The doubt or friction that stops them today.
Their day after they choose you. That’s the scene we shoot.
Then one cut for every screen.
Each with a job and a number
Hulu, Disney+, streaming apps
Pre-roll, bumpers, your channel
Instagram, Facebook, TikTok, Shorts
Paid and organic posts
Amazon listings and sponsored video
Landing pages, email, trade show, in-store
One story platform. Two shoot days. A campaign, not a folder.
Workshop first, then 5 customer personas, 24 ad concepts and a seven-spot plan. Phase one: two spots, boarded, with client notes by timecode, before anyone set up a light.
Brand name held until launchWhat we make
01
One shoot, fixed scope, fixed timeline. The content, the campaign, the launch and a report on what converted.
02
A flagship spot directed by Oz, plus cutdowns for every channel it will run on.
03
A shoot every month for accounts already running ads, planned from what the numbers show.
Production-only projects are possible too. We'll tell you straight whether the campaign side is worth adding.
How a shoot runs
01
What does the film need to do for the business? The concept and script come from that answer, not from a mood board.
02
Casting, locations, shot list, crew, and budget, locked before anyone sets up a light.
03
Oz directs every shoot. The crew for each job shoots, edits, color-grades and finishes the sound.
04
The spot and its cutdowns go into your ads and landing pages with tracking set up, and you see what they did every month.
Why one roof
We do both, and we connect them. The creative is built for the campaign it will run in, and the people who shot it see how it performs, so the next cut gets better.
On set · warehouse music video
Behind the scenes
Real footage from our sets — music videos, commercials, narrative work.
Music video · on the dolly
Music video · the stage
Crew · at the monitor
Narrative · candlelight
Location · set build
Music session · recording house
Made here
Our studio, our gear, and a crew put together for each job: the director, camera, lights, set and edit the work actually needs. No layers of vendors between you and the people making it.
Music video · warehouse
Setup · on location
Set dressing
Camera · Eli Koehler
Crew · Michael Soares
Director · with talent
Why it matters
Owning the gear means owning the timeline — and the accountability.
Proof
Tap to play with sound.
5.0
Clutch · 11 reviews
“This audit is really impressive. There’s a ton of valuable intelligence in here … Really great work on this.”
Dustin Smalley · Bird Rock Group, on a Wolf Diagnostic
“Our subscriptions have increased compared to last year.”
Brit · owner, Rudy’s Flower Truck
Brands we've worked with
Questions
Yes. We produce the content and manage the campaigns under one roof, so you don't need a separate production company and a separate agency. The creative is built for the campaign it will run in.
Every project is scoped to what you're trying to accomplish. A production sprint is one contained project, a content retainer is ongoing monthly production, and film commercials are priced by scope and complexity.
We're not the lowest-cost option and don't try to be. Book a Wolf Audit and we'll give you a straight number for your situation.
A single shoot day with standard deliverables is typically two weeks from kickoff to delivery. Larger scopes with multiple shoot days and full campaign setup run three to four weeks.
Oz Riveros directs every commercial production and film at Lead Wolf. Nothing is handed to a junior team.
Most production work is in San Diego and Southern California, with our own studio and a crew put together for each job. Campaign management and strategy work with clients anywhere.
We can scope production-only projects. Either way, we'll tell you honestly what makes sense for your situation.
The next step
45 minutes, free for qualified businesses. You leave with three things to fix, in writing. If we can’t find anything worth fixing, we’ll say so.
45′ · three things to fix
La Jolla, California · San Diego 92037
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