Two commercials for a coffee brand, built in a workshop and cut for every screen they run on.
The goal
Maud’s Purely Organic is a coffee brand owned by Intelligent Blends, a San Diego manufacturer with a portfolio of coffee and beverage brands. Their marketing lead needed video for a Q4 push on connected TV and Amazon, and the brand had a real claim nobody was hearing: every batch is lab tested, and the results are a QR scan away. The job was to turn that claim into something a person would watch.
What we found
The brand’s strength was proof, and proof is a hard thing to film. A spec sheet doesn’t hold a viewer for sixty seconds. What does is a person: the one who gets up first, makes the coffee, and hands it to someone else. So the story platform became coffee as an act of giving. The hero isn’t the person drinking. It’s the person handing over the cup.
How it was built
We ran a workshop in our studio with the client’s team in April 2026. It produced five customer personas, twenty-four ad concepts and a seven-spot campaign plan. The client picked the concept, and two spots went into production:
- Spot 01 — a family morning, and a mother who turns a plain unmarked bag over and realizes she has no idea what’s in it. The answer is a scan.
- Spot 02 — the people everyone leans on, and two sisters who treat the morning coffee like a science project. The brand is named after two sisters.
Every scene was storyboarded and cut into rough animatics the client could comment on, timecode by timecode. We scouted a family home in La Jolla before shoot day, cast a real family, and shot over two days with two units: the main unit with the actors, a second unit on the product all day, and every scene with the kids stacked into their limited window.
What the client got
One shoot, every placement already cut:
- Two master spots (:60)
- A full cutdown set for Amazon, connected TV, YouTube and social
- Eleven short story clips for the feed
- Four end-card variants, so the call to action matches the channel
- A b-roll library and 265 stills for product pages, email and retail
Why it matters
Most brands buy a video and then find out it only fits one screen. This campaign was planned backwards from the channels, so the same story runs on a TV, an Amazon listing and a phone without being re-shot. We’ll add performance here once the client has a quarter of data.