A small budget, spent surgically — and one campaign that returned 37x.
Rudy’s Flower Truck is a neighborhood flower brand with real online demand and a modest budget behind it. The job was never to spend more. It was to make every dollar earn its place — the kind of disciplined e-commerce paid media that small brands rarely get from a big agency.
What we did
We built the paid program around search intent and let the data pick the winners: brand search to catch people already looking for Rudy’s, Performance Max to find new buyers across Google’s inventory, and landing experiences matched to what each searcher actually wanted — a same-day delivery searcher and a subscription shopper are not the same person. Then we watched which pages and search terms converted, and moved budget toward them.
The results
On a modest monthly budget, the paid program returned roughly 14.6x on ad spend. One Performance Max campaign returned 37x. A single product landing page — local flower delivery — converted at 18.5%, and the homepage alone drove two-thirds of tracked revenue in a peak month. That’s what happens when the offer, the landing experience, and the tracking all point in the same direction.
Return figures are platform-attributed; a double-firing analytics tag inflated raw order counts, which we identified and flagged. We report the number we trust.