We relit a dormant e-commerce ad account and scaled it into a record sales month — in the first thirty days back.
A San Diego sporting-goods brand had a paid program that had gone quiet. The account was there; the momentum wasn’t. The question was whether it could be rebuilt into something that actually moved product online — and how fast.
What we did
We rebuilt the Google Ads account from the ground up and relaunched it mid-month, then opened a first Meta flight to test paid-social demand. On Google, we structured the work around intent: brand search to capture shoppers already looking for the company, and separate non-brand campaigns for each key product line, so we could see exactly which category was carrying the return and fund it accordingly.
The results
In the first full month back, the combined program returned a 15.4x blended return on ad spend. Google alone ran 25x, led by brand search; the first Meta flight returned 9.2x with 46 tracked purchases. Across all channels, the online store’s revenue climbed 262% over the prior month on 475 online orders. On that evidence, we recommended scaling the media budget behind an 8x return guardrail, so growth never comes at the cost of efficiency.
Tracked returns are platform-attributed; total store performance includes sales not directly attributed to ads. We keep the two separate on purpose.