Performance Marketing · San Diego
Work is happening. The results aren’t clear.
You’re doing everything. You still don’t know what’s working.
You're paying vendors to point fingers at each other.
Your PPC agency blames the creative. Your production company says the targeting is off. Your social manager says the content is fine and the budget is the problem.
Meanwhile you’re spending thousands a month and you have no idea which dollar is working.
Lead Wolf is the only San Diego studio where diagnosis, production, campaign deployment,and monthly proof all live under one roof with one person accountable for the outcome.
The system ran. It converted. It proved itself.
These aren’t portfolio pieces produced for an award. They’re campaigns that ran in market, connected to real conversion tracking, and produced results we can show you.
Granger Hotel
Mr. Moto Pizza
PTC Boxing
Revive MD
Homeaglow
HiNOTE
How We Engage
Diagnosis before prescription. Every time. We don’t recommend a retainer before we understand the problem. The Wolf Audit is the starting point. What comes after depends on what we find.
01 — Wolf Audit
02 — Foundations
03 — CAMPAIGNS
01 — Wolf Audit:
A 45-minute working session. Oz walks in already holding a diagnostic brief on your business — built from public signals before you’ve said a word.
You leave with three specific findings in writing within 24 hours. The real problem whether it’s your tracking, your offer, your creative, or something upstream of marketing entirely.
02 — Foundations
A one-time setup engagement. Conversion tracking built correctly — every GA4 goal verified, every pixel firing, CallRail installed, ad account architecture clean. Done right before anything goes live.
Most businesses have been running campaigns on a broken foundation for years. They’re paying for clicks they can’t attribute to revenue. We fix that.
You leave Foundations with a system that’s actually ready to run — not one that looks like it is.
03 — Campaigns
Monthly production and campaign management.
Two tiers, clearly defined, no surprises.
Tier 1 — One shoot day. One hero film plus three
cutdowns. One paid channel — Google or Meta.
CallRail tracking monitored. Monthly
performance report. Thirty-minute strategy
call with Oz each month.
Tier 2 — Two shoot days. One to two hero films plus
six cutdowns plus photography. Google and
Meta managed simultaneously. A/B testing
active. Executive report plus a 90-day
review. Same-day response commitment.
FAQ
Lead Wolf operates as a growth partner for founder-led businesses.
We build and run paid acquisition systems—combining strategy, tracking, paid media, and performance-focused production—to drive measurable outcomes like calls, bookings, and revenue.
We don’t sell disconnected marketing services. We operate the system that makes growth decisions clear.
Lead Wolf provides digital advertising and paid media services, but we don’t operate like a traditional digital marketing agency.
Instead of managing channels or content calendars, we work as a growth partner—owning acquisition strategy, performance tracking, and production as part of a single growth system focused on business outcomes.
Our growth retainers are designed for founder- or operator-led businesses doing approximately $1M–$10M in annual revenue.
We’re a strong fit for:
Aesthetics and premium wellness
Healthcare clinics
Premium hospitality
Established ecommerce brands
If you’re already investing in marketing and want clearer ROI and decision-making, this model is built for you.
Most agencies manage platforms.
We manage decisions.
That means:
Clean tracking and attribution
Clear hypotheses behind every campaign and asset
Production created specifically to improve performance
Ongoing optimization with a clear scale / kill framework
The goal isn’t activity—it’s clarity and compounding results.
Yes. Performance production is embedded in the retainer.
We plan and execute production sprints to create the creative assets the growth system needs—ads, landing pages, and credibility assets—then iterate based on performance data.
Production volume is determined by strategy and results, not by a fixed number of deliverables.
No—not as a core service.
Our retainers focus on paid acquisition and conversion.
Any organic or social content we create exists to support performance, credibility, or conversion—not to maintain a posting calendar.
Month 1 is about signal creation and risk reduction, not just setup.
It includes:
Strategy and positioning alignment
Conversion tracking and attribution setup
Paid acquisition architecture (Google-first)
An initial performance production sprint
Campaign launch and first optimization cycle
By the end of Month 1, we’re no longer guessing—we’re working from real data.
No, and anyone who does isn’t being honest.
What we do guarantee is:
Disciplined execution
Transparent reporting
Clear insight into what’s working, what’s not, and why
Recommendations based on data, not opinions
Growth always involves variables outside any partner’s control. Our job is to reduce uncertainty and guide smart decisions.
Most clients start with the 3-month Growth Engine and continue into a 6-month Growth+ retainer once the system is validated.
The goal isn’t to lock clients into long contracts—it’s to build something worth continuing.
We address it directly.
If the data shows that:
the offer isn’t viable
the economics don’t support scaling
or continuing would be irresponsible
We’ll say so.
Clear exits are part of operating like a growth partner, not an agency.
To maintain focus and quality, the retainer does not include:
Daily social media management
Unlimited creative requests
Brand films or large standalone productions
Influencer campaigns without a performance strategy
Additional initiatives can be scoped separately when they support growth.
We start with a strategy call to confirm fit on both sides.
If it makes sense to move forward, we outline the Growth Engine engagement, align on expectations, and schedule onboarding.
Lead Wolf provides digital advertising and paid media services, but operates as a growth partner rather than a traditional digital marketing agency. Our retainers focus on acquisition systems, performance production, and measurable business outcomes.