Unleashing the Power of Video Marketing
Why it's Essential for Your Business
You’ve been tasked with spearheading the marketing efforts for your company, and you’re determined to make a big impact. As you research and brainstorm new ideas, you realize that video marketing could be the key to reaching and engaging with your audience in a more personal and impactful way. Video design has become one of the most effective ways to reach and engage with audiences. According to a study by Wyzowl, 81% of businesses use video as a marketing tool, and 99% of those businesses believe it is an effective tool. A separate study by HubSpot found that 54% of consumers want to see more video content from a brand or business they support.
Video marketing also has the ability to increase engagement and conversion rates. According to a study by the University of Southern California, using the word “video” in an email subject line increases the open rate by 19%, and click-through rate by 65%.
For example, Old Spice’s “The Man Your Man Could Smell Like” campaign is a classic example of how a funny and unique video can go viral and create a lasting impact. The campaign was a huge success, and helped to boost sales by 107%!
"Video is the best way to tell a story in today's world. It's a medium that has a broad reach, it's easy to consume, and it's easy to share."
Adding humor in your marketing videos can make them more relatable and memorable to your audience, and it can also increase engagement. According to a study by the University of Pennsylvania, videos that evoked positive emotions, such as humor, were shared 37% more than videos that evoked negative emotions.
"Video marketing is like a superpower, it can help your brand to connect with people on a personal level, and it's also a perfect way to showcase your product or service in action"
To start with video marketing, here are a few steps to consider:
- Define your target audience and your objective for creating the video.
- Create a concept or storyboard for your video and plan the script.
- Hire a professional videographer or use a smartphone or a camera if you are on a budget.
- Edit the video and make it visually appealing
- Share the video on your website, social media platforms, and other channels.
- Monitor the performance of the video and make necessary changes.
If you have any questions or need help getting started with video marketing, don’t hesitate to contact us. We’re here to help you create high-quality videos that will help your business to reach and engage with your audience.