Mr. Moto Pizza’s journey from a beloved San Diego pizzeria to a growing multi-location brand is built on creative storytelling, community connection, and strategic paid media execution — all powered by our partnership at Lead Wolf.
Over five years of collaboration, we’ve helped turn Mr. Moto’s flavor and humor into real brand momentum, customer loyalty, and market expansion.
Strategy
1. Comedy-Driven Video Campaigns
Every month, we produce original short-form video content that captures Mr. Moto’s unique personality — blending humor, local references, and irresistible pizza appeal.
These videos aren’t just ads — they’re part of local culture, generating consistent community buzz and brand engagement.
2. Full-Funnel Paid Media Execution
Our Google Ads (Search, Performance Max, Demand Gen) and targeted streaming video ads (Hulu, Disney+) have consistently driven new store visits, call-in orders, app downloads, and community recognition.
3. Loyalty and App Growth
With strategic promotions like “Moto Gone Crazy” and Monday loyalty deals, we helped grow Mr. Moto’s digital loyalty program by over 11,000 new accounts while keeping marketing spend hyper-efficient.
4. Community Connection Through Cause Marketing
We worked closely with Mr. Moto’s leadership to build cause-driven campaigns (such as Autism Acceptance Month) — strengthening emotional connection and brand goodwill in every market.
Key Outcomes
Metric | Growth |
---|---|
App Growth | 11,000+ New Accounts |
Total Campaign Conversions | 28,000+ Actions (visits, calls, orders) |
Streaming Ad Impact | 60% of QR Scans from Hulu/Disney Ads |
Top Promo Performance | Up to 93x ROAS |
Cause Campaign Success | Enhanced brand loyalty & media coverage |
Our long-term partnership with Mr. Moto Pizza proves that when creativity meets strategy, growth follows naturally. By combining consistent brand storytelling, smart media buying, and true community engagement, Lead Wolf helped transform local pizza shops into a beloved regional brand — with plenty more slices of success still to come.