Lights, Camera, Sell:
How Video Can Boost Your Digital Marketing Strategy by 80%
Videos are a highly effective tool for digital marketing, allowing you to increase brand awareness, drive sales, or educate your audience. In this post, we’ll explore some of the different types of videos and how they can work for you, without being too salesy.
Explainer Videos
Let’s start with explainer videos. These concise videos are perfect for explaining complex ideas or concepts and typically include animation or motion graphics. Think of them as the “CliffsNotes” of your product or service. According to a study by Wyzowl, 84% of people say they’ve been convinced to buy a product or service by watching a brand’s video. So, keep your explainer video short and sweet, and focus on the key benefits. But don’t overwhelm your audience with too much information, or you’ll risk losing their attention.
Demo Videos
Next up, product demo videos. These videos are perfect for showcasing your product or service in action, and giving your audience a better understanding of how it works. Did you know that adding a video to your landing page can increase conversion rates by 80%? So, make sure to highlight the unique features and benefits of your product or service, and show it in action. But don’t get too technical, or you’ll risk losing your audience’s interest.
Testimonial Videos
Customer testimonial videos are another great way to build trust and credibility with your audience. By featuring real customers talking about their experiences with your product or service, you can show potential customers that your product or service is reliable and effective. According to a study by Animoto, 73% of consumers say they’ve been influenced by a brand’s social media presence when making a purchase. So, choose customers who are passionate about your product or service, and make sure they highlight the key benefits. But don’t use fake or scripted testimonials, or your audience will see right through it.
Educational Videos
Educational videos are a great way to share knowledge and expertise with your audience, and establish yourself as a thought leader in your industry. Did you know that the average user spends 88% more time on a website with video, according to Forbes? So, choose topics that are relevant to your audience, and provide practical tips and advice. But don’t make your videos too complicated, or your audience may feel overwhelmed.
Brand Videos
Finally, brand videos can be used to build brand awareness and loyalty, and differentiate your brand from your competitors. By telling a compelling story that resonates with your audience, you can create an emotional connection. According to HubSpot, 92% of marketers who use video say that it’s an important part of their marketing strategy. So, use storytelling to showcase your brand’s unique personality and values, but avoid being too salesy or promotional.
Videos are a powerful tool for digital marketing, allowing you to engage your audience and achieve your marketing goals. By following these tips and tricks, you can create engaging and effective videos that will make your audience laugh, learn, and maybe even buy.